Terms of Use
EARTHFAVES AG

PLEASE READ CAREFULLY

Should you have any questions concerning this Agreement, you may contact us by sending an e-mail to info @ earthfaves.com.

This earthfaves AG Terms of Use Agreement (this Agreement) is a legal agreement between you and earthfaves AG (earthfaves, we, us or our) providing, among other things, the terms and conditions for your use of earthfaves' software products and services (collectively, the earthfaves Services), including our earthfaves Website http://www.earthfaves.com (the Site).

We may from time to time modify these terms of use and will post a copy of the amended Agreement at http://www.earthfaves.com/page/about-us/terms-of-use. If you do not agree to, or cannot comply with, the Agreement as amended, you must stop using earthfaves’ Services (as defined below). You will be deemed to have accepted the Agreement as amended if you continue to use any of the earthfaves’ Services after any amendments are posted on the Site.

1. AUTHORIZED USERS

1.1 Registration. To use the full aspect of the earthfaves Services, you are required to register and provide certain information, including a member or user name, a password and a valid email address (the Account Information). You agree to provide accurate Account Information and to update your Account Information as necessary to keep it accurate.

earthfaves AG will use your Account Information in accordance with its privacy policy, as described in Section 6 of this Agreement. You agree that you will not allow others to use any aspect of your Account Information. You are solely responsible for maintaining the confidentiality and security of your account. You agree to notify us immediately of any unauthorized use of your password and/or account. earthfaves AG will not be responsible for any losses arising out of the unauthorized use of your member name, password and/or account and you agree to indemnify and hold harmless earthfaves AG, its partners, parents, subsidiaries, agents, affiliates and/or licensors, as applicable, for any improper, unauthorized or illegal uses of the same.

2. LICENSE TO EARTHFAVES SERVICES

2.1 License Granted.

User Type: Private.

earthfaves grants to you a limited, non-exclusive, non-transferable license to access and use the earthfaves Services for personal non-commercial purposes only (sign up as “private” user). Any violation by you of the license provisions contained in this Section may result in the immediate termination of your right to use the earthfaves Services. earthfaves reserves all right, title and interest not expressly granted under this license to the fullest extent possible under applicable laws. ANY USE OF THE EARTHFAVES SERVICES NOT SPECIFICALLY PERMITTED UNDER THIS AGREEMENT IS STRICTLY PROHIBITED.

User Type: Professional.

earthfaves grants to you a limited, non-exclusive, non-transferable license to access and use the earthfaves Services for commercial purposes (sign up as “professional user”). Any violation by you of the license provisions contained in this Section may result in the immediate termination of your right to use the earthfaves Services. earthfaves reserves all right, title and interest not expressly granted under this license to the fullest extent possible under applicable laws. ANY USE OF THE EARTHFAVES SERVICES NOT SPECIFICALLY PERMITTED UNDER THIS AGREEMENT IS STRICTLY PROHIBITED.

2.2 Updates and Plug-ins. earthfaves may from time to time make available to all users, Updates or Plug-ins at no cost or subject to additional fees in earthfaves’ sole discretion.

Updates means any updates, upgrades or error corrections to the earthfaves Services that earthfaves makes available generally to users of the earthfaves Services.

Plug-ins means any options, features or additional software licensed separately from earthfaves that is designed to work in connection with the earthfaves Services.

Notwithstanding anything else contained in this Agreement, earthfaves will have no obligation to continue producing or releasing new versions of the earthfaves Services or any Updates or Plug-ins related thereto.

3. RESTRICTIONS

You agree that you will not:

3.1 write negative comments and recommendations in areas other than “suggestions for improvement”; earthfaves is a positive-recommendations-only platform.
3.2 use the earthfaves Services to reproduce copyrighted materials;
3.3 copy, store, edit, change, prepare any derivative work of or alter in any way any of the information provided through the earthfaves Services without permission;
3.4 provide your password to any other person;
3.5 translate, reverse engineer, decompile, disassemble, modify or create derivative works based on the earthfaves Services or any portion of them without permission;
3.6 circumvent any technology used by earthfaves or its licensors to protect information accessible via the earthfaves Services;
3.7 rent, lease or sublicense any of the earthfaves Services without permission; or
3.8 use the earthfaves Services in any way that violates the terms of this Agreement.

4. YOUR USE OF CONTENT ON THE SITE

In addition to the general restrictions above, the following restrictions and conditions apply specifically to your use of content on the earthfaves Website.

4.1 The content on the earthfaves Website, except all User Entries (as defined below), including without limitation, the text, software, scripts, graphics, photos, sounds, music, videos, interactive features and the like ("Content") and the trademarks, service marks and logos contained therein ("Marks"), are owned by or licensed to earthfaves, subject to copyright and other intellectual property rights under the law. Content on the Website is provided to you AS IS for your information and personal use only and may not be downloaded, copied, reproduced, distributed, transmitted, broadcast, displayed, sold, licensed, or otherwise exploited for any other purposes whatsoever without the prior written consent of the respective owners. earthfaves reserves all rights not expressly granted in and to the Website and the Content.

4.2 You may access User Entries solely:

- for your information and personal use;
- as intended through the normal functionality of the earthfaves Services

4.3 User recommendations are made available to you for your information and personal use solely as intended through the normal functionality of the earthfaves Services. User recommendations are made available "as is", and may not be used, copied, reproduced, distributed, transmitted, broadcast, displayed, sold, licensed, downloaded, or otherwise exploited in any manner not intended by the normal functionality of the earthfaves Services or otherwise as prohibited under this Agreement.

4.4 You may access earthfaves Content, User Entries and other content only as permitted under this Agreement. earthfaves reserves all rights not expressly granted in and to the earthfaves Content and the earthfaves Services.

4.5 You agree to not engage in the use, copying, or distribution of any of the Content other than expressly permitted herein, including any use, copying, or distribution of User Entries of third parties obtained through the Website for any commercial purposes.

4.6 You understand that when using the earthfaves Website, you will be exposed to User Entries from a variety of sources, and that earthfaves is not responsible for the accuracy, usefulness, safety, or intellectual property rights of or relating to such User Entries. You further understand and acknowledge that you may be exposed to User Entries that are inaccurate, offensive, indecent, or objectionable, and you agree to waive, and hereby do waive, any legal or equitable rights or remedies you have or may have against earthfaves with respect thereto, and agree to indemnify and hold earthfaves, its Owners/Operators, affiliates, and/or licensors, harmless to the fullest extent allowed by law regarding all matters related to your use of the site.

5. YOUR USER ENTRIES AND CONDUCT

5.1 As an earthfaves account holder you may submit textual content (“Positive User Recommendations”), picture content (“User Pictures”), video content (“User Videos”), and Positive User Recommendations, User Pictures and User Videos are collectively referred to as “User Entries”. You understand that whether or not such User Entries are published, earthfaves does not guarantee any confidentiality with respect to any User Entries.

5.2 You shall be solely responsible for your own User Entries and the consequences of posting or publishing them. Earthfaves is a positive-recommendations-only platform, negative recommendations are not allowed and will be deleted as soon as they are discovered. In connection with User Entries, you affirm, represent, and/or warrant that: you own or have the necessary licenses, rights, consents, and permissions to use and authorize earthfaves to use all patent, trademark, trade secret, copyright or other proprietary rights in and to any and all User Entries to enable inclusion and use of the User Entries in the manner contemplated by the Website and these Terms of Use.

5.3 For clarity, you retain all of your ownership rights in your User Entries. However, by submitting User Entries to earthfaves, you hereby grant earthfaves a worldwide, non-exclusive, royalty-free, sublicenseable and transferable license to use, reproduce, distribute, prepare derivative works of, display, and perform the User Entries in connection with the earthfaves Website and earthfaves’ (and its successors' and affiliates') business, including without limitation for promoting and redistributing part or all of the earthfaves Website (and derivative works thereof) in any media formats and through any media channels. You also hereby grant each user of the earthfaves Website a non-exclusive license to access your User Entries through the Website, and to use, reproduce, distribute, display and perform such User Entries as permitted through the functionality of the Website and under these Terms of Use. The above licenses granted by you in User Entries terminate within a commercially reasonable time after you remove or delete your User Entries from the earthfaves Service. You understand and agree, however, that earthfaves may retain, but not display, distribute, or perform, server copies of User Entries that have been removed or deleted. The above licenses granted by you in User Recommendations are perpetual and irrevocable.

5.4 In connection with User Entries, you further agree that you will not submit material that is copyrighted, protected by trade secret or otherwise subject to third party proprietary rights, including privacy and publicity rights, unless you are the owner of such rights or have permission from their rightful owner to post the material and to grant earthfaves all of the license rights granted herein.

5.5 earthfaves does not endorse any User Entry or any opinion, recommendation, or advice expressed therein, and earthfaves expressly disclaims any and all liability in connection with User Entries. earthfaves does not permit copyright infringing activities and infringement of intellectual property rights on its Website, and earthfaves will remove all Content and User Entries if properly notified that such Content or User Entry infringes on another's intellectual property rights. earthfaves reserves the right to remove Content and User Entries without prior notice.

6. ACCOUNT TERMINATION POLICY

6.1 earthfaves will terminate a User's access to its Website if, under appropriate circumstances, they are determined to be a repeat infringer.

6.2 earthfaves reserves the right to decide whether content is appropriate and complies with these Terms of Use for violations other than copyright infringement, such as, but not limited to, negative recommendations, pornography, obscene, defamatory or unreadable material, or excessive length. earthfaves may remove such User Entries and/or terminate a User's access for uploading such material in violation of these Terms of Use at any time, without prior notice and at its sole discretion.

7. COPYRIGHTS

As between you and earthfaves, you acknowledge that earthfaves owns or has a license to all title and copyrights in and to the earthfaves Services. All title and intellectual property rights in and to the content available through the earthfaves Services is the property of the respective content owner and may be protected by applicable copyright or other intellectual property laws and treaties and subject to use restrictions under such laws or treaties.

8. EARTHFAVES TRADEMARKS AND THIRD-PARTY TRADEMARKS

The following are registered trademarks or trademarks of earthfaves AG: earthfaves, the earthfaves design logo, the earthfaves “e”, the “I love this place” slogan, as well as certain other earthfaves trademarks, service marks, graphics, and logos (collectively, the earthfaves Trademarks) used in connection with the earthfaves Services. The earthfaves Services may contain third-party trademarks, service marks, graphics, and logos. You are not granted any right or license with respect to earthfaves Trademarks or the trademarks of any third party.

9. PRIVACY POLICY

Unless otherwise addressed in this Agreement, the earthfaves Services are subject to earthfaves Privacy Policy that can be found at www.earthfaves.com/privacy.html and that by reference is made a part of this Agreement. It is important that you read and understand the terms of earthfaves’ Privacy Policy. earthfaves may cooperate with and disclose information (including your Account Information) to any authority and government official or third party, without giving any notice to you, in connection with any investigation, proceeding or claim arising from an asserted illegal action or infringement due to your use of the earthfaves Services.

EARTHFAVES AG
PRIVACY STATEMENT

PLEASE READ CAREFULLY

This earthfaves AG Privacy Policy (this Agreement) is a legal agreement between you and earthfaves AG (earthfaves, we, us or our) providing, among other things, the terms and conditions for your use of earthfaves' software products and services (collectively, the earthfaves Services), including our Website http://www.earthfaves.com (the Site). This Privacy Policy sets forth our policies regarding the collection, use and disclosure of certain information relating to your use of the earthfaves Services. Your use of this Site signifies your understanding and acceptance of the terms of this Privacy Policy.

This Privacy Policy is incorporated into, and part of, the Terms and Conditions http://www.earthfaves.com/page/about-us/terms-of-use which govern your use of the earthfaves Services in general. Should you have any questions concerning this Agreement, you may contact us by sending an e-mail to info @ earthfaves.com. By using or registering with earthfaves Services or by providing personal information, you agree to abide by these terms.

We may from time to time modify these terms and will post a copy of the amended Agreement at http://www.earthfaves.com/page/about-us/privacy-statement. If you do not agree to, or cannot comply with, the Agreement as amended, you must stop using the earthfaves Services (as defined below) or, if applicable, cancel your earthfaves Services subscription. You will be deemed to have accepted the Agreement as amended if you continue to use any of the earthfaves Services after any amendments are posted on the Site.

1. INFORMATION COLLECTION AND USE

earthfaves is the sole owner of the information collected using earthfaves Services. We will not sell, share, or rent this information to others in ways different from what is disclosed in this statement.

2. REGISTRATION

In order to use certain portions of the earthfaves Services, a user must first complete a registration form. During registration a user is required to give their contact information such as name and email address, but no further personal data. This information is solely used to provide personalized recommendations and to contact the user about the services on our site for which they have expressed interest. Users are not required to complete any registration form to use our site, however, access to personalized information from a person’s network is by definition restricted to registered visitors.

3. COOKIES

earthfaves utilizes HTTP Cookies to authenticate users and to provide personalized recommendations from friends in the system. You are free to disable usage of HTTP Cookies within your web browser, but this may impede the proper operation of specific earthfaves Services features.

4. LOG FILES

earthfaves gathers information on IP addresses to analyze trends, administer the site, track user's movement, and gather broad demographic information for aggregate use. IP addresses are not linked to personally identifiable information.

5. LINKS

This Web site contains links to other sites. Please be aware that earthfaves is not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and every Web site that collects personally identifiable information. This privacy statement applies solely to information collected by this Web site.

6. LEGALLY AFFILIATED ENTITIES

In the event that earthfaves is merged, or in the event of a transfer of our assets, earthfaves Services or operations, earthfaves may disclose or transfer your personal information in connection with such transaction. In the event of such a transfer, earthfaves will notify you via email or by posting a prominent notice on our Site for 30 days of any such change in ownership of earthfaves resulting in a change of control of your personal information.

7. LEGALLY COMPELLED DISCLOSURE

earthfaves will also disclose your personal information when required to do so by law, for example, in response to a court order or a subpoena or other legal obligation, in response to a law enforcement agency's request, or in special cases when we have reason to believe that disclosing your personal information is necessary to identify, contact or bring legal action against someone who may be causing injury to or interference with (whether intentionally or unintentionally) our rights or property.

8. BANKRUPTCY

Courts of equity may have the authority under certain circumstances to permit your personal information to be shared or transferred to third parties without your permission.

9. SECURITY

earthfaves strives to protect the security of your personal information and your choices for its intended use. We store your personal information on a secured server, and use procedures designed to protect the personal information we collect from loss, misuse, unauthorized access or disclosure, alteration or destruction.

While earthfaves takes significant security precautions regarding your personal information collected from and stored on the Site, due to the open nature of the Internet, we cannot guarantee that any of your personal information stored on our servers, or transmitted to or from a user, will be free from unauthorized access, and we disclaim any liability for any theft or loss of, unauthorized access or damage to, or interception of any data or communications. By using earthfaves Services, you acknowledge that you understand and agree to assume these risks.

10. DATA PROTECTION

The protection of your personal data is of utmost concern to earthfaves.

10.1 Basic Principles of earthfaves for handling your Personal Data

EARTHFAVES strictly adheres to the following basic principles in the protection of your Personal Data:

• EARTHFAVES shall collect, process and use your Personal Data in accordance with the laws and statutes on data protection of the Federal Republic of Germany and those of the European Union.
• EARTHFAVES shall use your Personal Data solely to provide you the EARTHFAVES Services on the Internet for which you have registered.
• EARTHFAVES will never pass your Personal Data on to any third party, neither for advertising, nor for marketing for any other purposes.
• EARTHFAVES Services allow you to receive personalized offers from businesses you earthfave and thus actively recommend to your network, but ONLY if you give earthfaves the explicit permission to so. This permission is given by marking the box “Send me discounts from businesses I love” in your profile and can be withdrawn anytime. We do not pass any other data on to the businesses than anyone can see on your earthfaves profile.
• With the exception of a freely selectable user name and an image, you alone decide which of your Personal Data you make available to EARTHFAVES.

10.2 Definitions

The following terms used in these Terms and Conditions on Data Protection shall have the following meanings:

• "Personal Data" shall mean all data and/or information about your your person.
• "EARTHFAVES Websites" shall mean all websites on which EARTHFAVES provides the EARTHFAVES Services.
• "EARTHFAVES Members" shall mean all registered users of EARTHFAVES on the EARTHFAVES Websites.
• "EARTHFAVES Services" shall mean all registration based services provided by EARTHFAVES on the EARTHFAVES Websites.
• "Registration Data" shall mean the Personal Data you are obliged to make available to EARTHFAVES in the registration process for the EARTHFAVES Services (mandatory fields).
• "Profile" shall mean the EARTHFAVES Website page where the Personal Data you have made available to EARTHFAVES is displayed in accordance with your specifications and your consent.

10.3. What does EARTHFAVES know about you, what do you give EARTHFAVES and EARTHFAVES Members permission to do, and what happens with your Personal Data?

10.3.1 Registration Data

In order for the EARTHFAVES Services to function, EARTHFAVES needs to collect and process certain elements of your Personal Data in the course of the registration process. First of all, this consists of the following data:

• User name
• Password

Your password is never visible to any EARTHFAVES Member at any time. EARTHFAVES shall never disclose or pass your password on to any third party. Furthermore, you will need to fill out the following Personal Data in the course of the registration process (mandatory fields):

• E-mail Address
• City
• Country
• Gender
• User Type

If User Type is „Professional“:

• Job Title
• Company name
• Website

The following Personal Data from these mandatory fields is accessible to other EARTHFAVES Members without any restrictions:

• User Name
• City
• Country
• Gender

If User Type is „Professional“:

• Company name
• Position (Title)
• Website

10.3.2 Voluntary Data

If you wish, you may provide additional information about yourself apart from the mandatory data on a voluntary basis (hereinafter referred to as "Voluntary Data"), to allow other EARTHFAVES Members to get to know you better and possibly encourage them to choose you as an appropriate recommender, expert or friend contact.

Private User: at the moment, you are able to choose from the following Voluntary Data, your slogan, your self-description, your interests, your travel experience, languages you speak, the Music, Books, TV and Movies you like etc. You may also upload a photograph of yourself or embed a video showing yourself.

Professional User: at the moment, you are able to choose from the following Voluntary Data to promote your business for free, Job Title, Company Name, Department, E-mail Address, Phone, Website, Address, City, Postal Code, Country.

The Voluntary Data you choose to provide to EARTHFAVES is accessible to all other EARTHFAVES Members.

10.3.3 Your Profile, Contact Management

The Mandatory and all Voluntary Data you provide is visible to all other EARTHFAVES Members.

If you send EARTHFAVES Members a friend request, these EARTHFAVES Members are then saved in your friend requests outbox. Should an EARTHFAVES-Member confirm your request for friendship, this EARTHFAVES-Member shall be listed as a so called "friend". Confirmed and unconfirmed friend requests shall be registered separate from one another. Other EARTHFAVES Members may only ever view your list of confirmed friends.

EARTHFAVES per default displays the list your confirmed friends to all EARTHFAVES Members.

The following of your personal statistics are visible to all EARTHFAVES Members at all times:

• Number and List of your confirmed friends
• Number and List of your earthfaves
  • Those you have discovered – where you were the discoverer, the first user to say “I love this place”
  • Those for which you have actively selected “I love this place”, so that they show up in your personal “my earthfaves” list
  • Those of your friends
  • Those of the friends of your friends
• The Size of your recommendation network

All EARTHFAVES Members with User Type “Private” may send you private messages to you in order to establish contact with you. You may restrict the ability of single EARTHFAVES Members to send you private messages at any time using the block users feature of the mailbox.

EARTHFAVES Members with User Type “Professional” can only send you messages if you

1. Marked the box “Send me offers from businesses I love” during sign up / in your profile
2. Actively said “I love this place” to add the business to your list of “my earthfaves”

As you can see, EARTHFAVES gives you complete control over your own privacy at all times and has taken all means possible to avoid spam.

10.4 Visibility of your Profile to Non-Members of EARTHFAVES

Due to its open community character, all data described under 3. is also made visible to non-members of earthfaves.

10.5 Search Functions

The EARTHFAVES Services offer various possibilities to search for particular locations, and EARTHFAVES Members. These various search functions may assist you, for example, in finding recommended locations and other EARTHFAVES Members. The search functions can also help you to initiate contact with other EARTHFAVES Members who are experts in areas you are interested in. Thus, you can find the contacts you need - and systematically expand your personal recommendation network. EARTHFAVES does neither track nor store your personal search queries.

10.6 Newsletters

EARTHFAVES regularly sends out newsletters to all EARTHFAVES Members. In these newsletters EARTHFAVES may inform you, among other things, about new features on EARTHFAVES. EARTHFAVES may also provide you with specific personal statistics from the respective past calendar week (i.e. whether you have earthfaves to complete, new contacts to be confirmed and/or new private messages, etc.).

EARTHFAVES is the first service in the world that offers you a chance to ONLY get advertising from businesses you really like and ONLY if you like to receive it at all. Therefore, in case you opt in for receiving “special offers from businesses you love”, EARTHFAVES may add special offers, discounts, rebates and vouchers to your newsletter. These were issued by the business owners/regional tourism offices themselves personally for you, and are related only to those businesses/regions you personally recommend to your contacts.

You may choose to unsubscribe from the newsletter at any time by sending an email to the link provided at the end of each newsletter.

earthfaves AG

Development & Content
Gerberstr.16
66111 Saarbrücken Germany

Marketing
Segitzdamm 24
10969 Berlin Germany

Registration Office
Municipal Court, Saarbrücken
Registration number: HRB 16723
Tax I.D.: 040/100/01965 VAT I.D.
In accordance with § 27 – UStG: DE 256692465

Phone
+49 681 5953563

E-Mail

Corporate website
www.earthfaves.com

Supervisory Board Chairman
Dr. Uwe Langendörfer

Chief Executive Officer
Markus D. Schneider

Lieblingsorte mit Freunden austauschen

Das Empfehlungsnetzwerk für Genuss, Lebensart, Freizeit und Reisen earthfaves.com ist online

Saarbrucken/Berlin - 23.10.2008

Download als PDF

Endlich ist es soweit: die earthfaves AG mit Sitz in Saarbrücken und Berlin präsentiert die Empfehlungsplattform earthfaves.com. Seit heute können User aus der ganzen Welt über earthfaves persönliche, positive Empfehlungen rund um die Themen Genuss, Lebensart, Freizeit und Reisen mit Freunden, Bekannten, Kollegen und Experten austauschen. In einem eigenen Profil können die User interessante Locations weltweit abspeichern, sie so jederzeit wieder finden, gleichzeitig Freunden weitergeben und umgekehrt, auch deren Tipps jederzeit und überall abrufen und so verlässlich gute Inspirationen erhalten. Auch Unternehmen können auf diese Weise persönlich weiterempfohlen werden.

Earthfaves steht kurz für favorite places on earth, also Lieblingsorte weltweit. Platz für negative Äußerungen bietet die Plattform daher nicht. Es geht ausschließlich darum, wer warum welche Orte oder Unternehmen weiter empfiehlt.

Persönliche Ergänzung zum Reiseführer

Die Plattform kann insbesondere für Leute interessant sein, die gerne das Besondere erleben, Abwechslung mögen und Wert auf Qualität legen, sei es in der Freizeit, auf einer Geschäftsreise, während eines Wochenendausflugs oder im Urlaub. Earthfaves dient als persönliche, verlässliche Ergänzung zu jedem Meinungsportal, Reiseführer, Städteguide und Navigationssystem, denn in absehbarer Zukunft wird es earthfaves auch als ortsbasierten GPS-Service für Mobiltelefone geben.
Jeder Nutzer gestaltet und erweitert nach eigenen Bedürfnissen sein eigenes Empfehlungsnetzwerk und somit auch seine Empfehlungsliste. Je größer das eigene Netzwerk, desto mehr verlässliche Empfehlungen erhält man. Je öfter man, auch beruflich, unterwegs ist, desto öfter wird man die kollektive Intelligenz des eigenen Umfeldes zur Inspiration und Entscheidungsfindung nutzen wollen.

Sortiert nach persönlichen Vertrauensebenen

Das Anlegen eines earthfaves ist kinderleicht: man sucht nach Namen und Ort, erhält grüne Ortsmarkierungen als Vorschlagswerte, wählt dort "add as earthfave" und erklärt warum man den Platz mag. Schon erscheint der Ort in der persönlichen Liste der earthfaves. Jede eigene Empfehlung kann von anderen Usern gesehen, gefunden und bei Gefallen auch in die Liste der eigenen earthfaves übernommen werden. Suchanfragen werden mit Suchergebnissen beantwortet, die nach persönlichen Vertrauensebenen sortiert sind: eigene Empfehlungen erscheinen zuerst, gefolgt von denen der Freunde, der Freundesfreunde und zuletzt die von anderen Nutzern.
Der interessanteste Aspekt an unserem Konzept ist für mich die Nutzung der kollektiven Intelligenz entlang von Vertrauensebenen, erläutert Barrett Conway, einer der Gründer. Auf unserer Website baut sich jeder das für ihn relevante und verlässliche Wissen auf, zu dem er dann jederzeit und überall Zugang hat, eine wirklich nachhaltige Informationsdienstleistung!

Unternehmen profitieren

Auch Unternehmen können durch earthfaves Renommee und Kunden gewinnen. Besonders gute Unternehmen und außergewöhnliche Locations profitieren von der Transparenz, die earthfaves schafft und den guten Empfehlungen ihrer zufriedenen Kunden, erklärt Mitgründer Markus D. Schneider. Es gibt so viele gute und besondere Locations, denen verschaffen wir eine Bühne: Interessierte finden sie leichter, gute, bisher unbekannte Unternehmen bekommen mehr Kunden und durchschnittliche müssen sich schneller verbessern, um Schritt halten zu können.
Um kostenlos Eigenwerbung betreiben zu können und den eigenen Ruf zu stärken, müssen sie, bis die kostenpflichtigen Empfehlungsmarketingdienste angeboten werden, schnell genug sein und Entdecker ihres Unternehmens werden d.h. sie selbst müssen die ersten Empfehler ihres Unternehmens sein. In diesem Fall können sie kostenlos zufriedene Kunden sichtbar als "earthfaver" in ihrem vernetzten Gästebuch anzeigen und so als Empfehler an Ihr Unternehmen binden. So stellen sie sicher, dass sie dauerhaft an deren Freunde und Freundesfreunde weiter empfohlen werden.

Lebensart-Profis präsentieren sich

Die Plattform bietet auch Lebensart-Profis etwas: als "Professional User" kann man als Themenexperte (z.B. Weinexperte, Restaurantkritiker, Städteführer, Surflehrer, Blogger, Reiseführerautor, Journalist, Hotelier) Eigenwerbung betreiben, indem man seine Unternehmensdaten angibt und persönliches Know-How in Form von Ortsempfehlungen weitergibt. Jeder Ort, der entdeckt wird, trägt auf Dauer und kostenlos das eigene Logo. Es besteht außerdem die Möglichkeit, eine eigene earthfaves-Landkarte mit den eigenen Empfehlungen z.B. auf dem eigenen Blog oder der (firmen)eigenen Website zu veröffentlichen.

Unterhaltsames Portal

Earthfaves macht Spaß und unterhält! Erste Nutzer äußern sich durchweg positiv: Besonders inspirierend finde ich das integrierte Entdeckerprinzip, es ist toll, dass man für immer mit Bild auf der Seite eines neu empfohlenen Ortes verewigt wird, ich bin schon regelrecht süchtig! erklärt die Studentin Andrea W.

• 'Influencers' Possess Less Clout
• Pollara, (Canada), 2008
• ? RA 2006
• Forschungsgemeinschaft Urlaub und Reisen e.V., RA 2006 (Germany) , 2006
• ? The economics of buzz - word of mouth drives business growth finds LSE study
• The London School of Economics (LSE), 2005

earthfaves AG
Gerberstr.16
66111 Saarbrucken

Markus Schneider
Telefon +49-681-5953563
Mobil +49-176-23455905
Fax +49-681-5953651
e-mail: